Top 100 Most Valuable Chinese Brands 2020

Welcome to the resource site for the tenth anniversary launch of the BrandZ Top 100 Most Valuable Chinese Brands.

Download the BrandZ China Virtual Experience Diginar App

Download and enjoy our unique virtual experience app onto your smartphone, Mac or PC and spend some time on the virtual island. Explore a fund of interviews with key industry leaders, graphic visualisation of data, thought-leadership and much more to understand what has happened over the past 10 years in China. Visit the virtual WPP Campus where you can find out about WPP companies, the work they do for their clients and leave with insights on how to create valuable Chinese brands.

Watch the tutorial video to learn how to navigate the China Diginar

Please make sure that you have your Wifi enabled. Or if you use 4G, that you are happy to use your data allowance for this application. Please note that all video and posters are streamed from the internet.

The iOS app is compatible with iPhone 6s or newer and requires iOS 13 or later. The Android app requires Android 9 (Pie) + to operate.

Please note you will need an internet connection.

After downloading, double-click the file to run the installer.

If a warning appears from Mac OS to say the source is an un-identified publisher, simply go to System Preferences, then Security & Privacy, and then select under ‘Allow Apps download From” and select “Open Anyway” This will then open up the install dialogue and please Open no cancel which is marked in blue.

The application is, by default, installed in your Applications Directory. You can easily access Diginar from Launchpad Icon on your toolbar to start.

The Diginar app is compatible with Mac OS Catalina 10.5 or later. It requires at least a 2.4 GHz Intel Core i5 processor, Intel Iris graphics card, 8 GB RAM and 2 GB free hard disk space. VLC media player is required to play videos.

Please note you will need an internet connection.

Visit the new self-service platform to download the Diginar directly to your PC. Learn how ›

The Diginar app is compatible with Windows 10 or later. It requires at least a Windows 3D graphics video card, 8 GB RAM and 2 GB free hard disk space. VLC media player is required to play videos.

Please note you will need an internet connection.

The Diginar app is compatible with Windows 10 or later. It requires at least a Windows 3D graphics video card, 8 GB RAM and 2 GB free hard disk space. VLC media player is required to play videos.

Download the User Guide ›

If you find that videos or posters do not load in Diginar, please check your firewall and allow the Diginar application to connect to the Internet.


If you still find you cannot run videos within the Diginar Application, please ensuire that you have VLC installed. You can download this for free.

Celebrating the life-enhancing changes in China over last ten years in pictures

In most countries 10 years would not have seen much change, but in China and with China speed, the past 10 years has been nothing short of explosive. Almost every aspect of life has grown and thrived beyond recognition.

To celebrate this, we have created a book using +200 stunning photographs called “Look: A book of Changes” reflecting China’s growth and progress as well as the enduring warmth of the Chinese people.

The True Story of the Birth and Rise of Alibaba

A Haier Purpose

From workers co-operative in Qingdao, China to the World’s largest domestic appliance producer, creator of the revolutionary Ren Dan He Yi business model and now the first IoT Eco system brand in the BrandZ Top 100 Most Valuable Global Brands. This documentary film tells the Haier brand story.